Case Study: Achieving 500% Growth for Superior Brand Through Google Ads in 2023 and 2024





Background Superior Brand, a well-established home improvement brand, was struggling to achieve substantial returns on its Google Ads campaigns. The company had previously relied on other agencies that primarily ran Search Ads using branded and broad keywords. Their Return on Ad Spend (ROAS) was consistently between 100% and 200%, resulting in a suboptimal use of their advertising budget. Recognizing the need for a more strategic approach, Superior Brand partnered with me to optimize and expand their advertising efforts.

Challenges

  • Low ROAS despite a sizable ad spend of $15,000 to $20,000 per month.

  • Over-reliance on branded and broad keyword search campaigns.

  • Inefficient visibility of branded search ads, leading potential customers to purchase from Amazon instead.

  • Lack of diversification in ad formats and campaign types.

  • A vast product catalog that was not effectively leveraged.

Strategy Implementation To transform their Google Ads performance and achieve exponential growth, I implemented a multi-pronged strategy:

  1. Feed Optimization

    • Optimized product titles, descriptions, and attributes to enhance visibility and improve conversion rates.

    • Ensured proper categorization and structuring to maximize Google Shopping placements.

  2. Campaign Expansion

    • Performance Max (PMax) - Feed Only: Launched a primary PMax campaign covering the entire catalog to maximize automated placements across Google properties.

    • Performance Max - New Acquisition: Leveraged Customer Match lists to target new potential buyers who had not previously interacted with the brand.

    • Shopping Campaigns: Created dedicated Shopping campaigns for high-performing products, ensuring maximum visibility and budget allocation to the best converters.

    • Search Campaigns: Focused on major product categories to capture high-intent search traffic.

    • Dynamic Search Ads: Implemented Dynamic Search campaigns to capture additional relevant searches that Google identified as opportunities.

    • Display & Demand Gen Campaigns: Rolled out campaigns specifically for promotional events to drive awareness and engagement.

    • Dynamic Remarketing Ads: Designed to re-engage website visitors and convert them into customers by displaying relevant product ads across the Google Display Network.

Results The strategic overhaul led to outstanding results for Superior Brand:

  • 250% Year-over-Year Growth in both 2023 and 2024.

  • Average ROAS improved to 400%, significantly outperforming the previous 100%-200% range.

  • Increase in overall sales and revenue, while maintaining efficient ad spend.

  • Higher customer retention and acquisition rates due to diversified campaign types and remarketing strategies.

  • Reduced reliance on Amazon sales, with more conversions happening directly through the brand’s website.

Conclusion Through meticulous feed optimization, strategic campaign structuring, and diversification across Google Ads formats, Superior Brand achieved unprecedented growth. The transition from a narrow Search Ads-only strategy to a comprehensive, data-driven approach resulted in a 500% growth in revenue each year, cementing their position as a leader in the home improvement space.

This case study highlights the power of a well-structured Google Ads strategy that aligns with a brand’s goals while leveraging automation, audience targeting, and campaign diversification to maximize ROI.

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