3 Simple Google Ads Tips That Will Scale Your Brand



Having a profitable paid search campaign has many components. Here are eight ways to optimize your PPC campaigns to maximize your revenue.

1. Optimize Negative Keywords

One of the most powerful tools at your disposal to ensure the integrity of your Google Ads and Microsoft Ads campaigns is to utilize negative keywords.

Both platforms let you specify what keywords are not a good fit for your product or service.

By telling Google what your product is not, you prevent your ads from showing on keyword searches that don’t align with the customers you want. 

Negative keywords can be added to the campaign level, but you can also hone in by adding unique keywords to specific ad groups.

2. Use the Right Keyword Match-Types

PPC advertising is a direct attribution marketing channel, and Google Ads relies on user intent through keywords.

Whenever someone types in a search query into Google, ads are shown based on how relevant the auction system considers the search term and displays an ad accordingly.

The keywords you use and the match type you use for those words in your PPC campaign are important to understand.

There are three types of keyword matches, meaning four possible ways you can “tell” Google and Bing to handle the keywords you bit on.

  • Broad: This is the widest net you can cast and will match searches with any words in any order (including synonyms) that include the target keyword.
  • Phrase Match: This modifier will show your ad only when searchers use the exact phrase you specify. The query must contain all the keywords you note, in the exact order you input them.
  • Exact Match: This keyword modifier is similar to phrase match; traditionally your ads will only show with the exact search query you input, but Google relaxed this somewhat by showing your ad for things like misspellings, plural versions of a word, or inferring interchangeable keywords to what you have specified.

3. Make Your Landing Page Relevant

This is one of the most overlooked aspects of paid search.

It’s easy to get lost in the paid search platforms, tweaking bids, testing ad copy, and funneling all your energy into the platform itself.

But something important happens after that user clicks on an ad in that platform you’re so focused on: they go to your website!

The ultimate goal of PPC marketing is to make a sale.

A successful PPC ad drives qualified leads to a landing page, but that’s only the first half of winning.

It is then the job of that landing page to convert that prospect into a paying customer.

You should optimize your landing pages for PPC conversions by making the message of your ads align with your landing page message. 

Maintaining consistency between your keywords, ad copy, and landing pages should improve both your click-through and conversion rates while lowering your CPC.


Book a Free Google & Amazon Campaigns' Audit 

https://calendly.com/budgetnbids/30min?month=2022-05

budgetnbids.com / budgetnbidss@gmail.com

Comments

Post a Comment

Popular posts from this blog

Understanding POAS: A Key Metric for Boosting Revenue

Understanding POAS: A Key Metric for Boosting Revenue In the dynamic world of digital marketing, understanding the metrics that drive success is crucial. One such metric gaining traction among marketers is POAS, or Profit on Ad Spend. This article will explore what POAS is, how it differs from other metrics, and how businesses can leverage it to enhance their revenue. What is POAS? POAS is a performance metric that measures the profitability of advertising campaigns. Specifically, it calculates the profit generated for each dollar spent on ads. Unlike traditional return on ad spend (ROAS), which focuses solely on revenue, POAS takes into account the costs associated with producing goods or services, providing a more accurate picture of a campaign's effectiveness. How to Calculate POAS The formula for calculating POAS is straightforward: POAS = Profit/Ad Spend Where: - Profit is the total revenue minus the total costs (including production, shipping, and advertising). - Ad Spend i...
Read more

Is my business prepared to utilize Google Ads effectively?

  Are you considering running Google Ads? Before investing your valuable funds into Google Ads, it's crucial to assess the readiness of your business. Running Google Ads without proper preparation can result in underperforming campaigns and wasted advertising budget. This is especially relevant for startups and small businesses that lack experience with paid advertising. To maximize the return on your investment, it's essential to ensure that your business is adequately prepared to run ads. In a video titled "Is My Business Ready for Google Ads?", Regina Bellows, the director of StarterPPC, discusses this very topic. By watching the video, you can gain insights into: Ensuring your website is optimized for Google Ads. Implementing strategies to outshine your competitors and attract leads. Determining the minimum budget required to initiate Google Ads campaigns. Avoiding common mistakes that people make before starting their Google Ads campaigns. Understanding the facto...
Read more