The Budget n Bids Blog

Having a profitable paid search campaign has many components. Here are eight ways to optimize your PPC campaigns to maximize your revenue. 1. Optimize Negative Keywords One of the most powerful tools at your disposal to ensure the integrity of your Google Ads and Microsoft Ads campaigns is to utilize negative keywords. Both platforms let you specify what keywords are not a good fit for your product or service. By telling Google what your product is  not , you prevent your ads from showing on keyword searches that don’t align with the customers you want.  Negative keywords can be added to the campaign level, but you can also hone in by adding unique keywords to specific ad groups. 2.  Use the Right Keyword Match-Types PPC advertising is a direct attribution marketing channel, and Google Ads relies on user intent through keywords. Whenever someone types in a search query into Google, ads are shown based on how relevant the auction system considers the search term ...